[PROCESS] Holga and aesthetic

25Mar07

The Holga is a very inexpensive, medium format box camera appreciated for its low-fidelity aesthetic. The Holga originated in Hong Kong in 1982, and used 120 film, the most widely available film in China at that time. The camera was originally intended to provide an inexpensive mass-market camera for working-class Chinese in order to record family portraits and events. Its name comes from the phrase “ho gwong” meaning very bright. The Holga’s cheap construction, combined with poor quality materials and simple meniscus lens often yields pictures that display vignetting, blur, light leaks, and other distortions. The often bizarre photographic results of these effects have ironically popularized the camera with an international audience, and Holga photos have won numerous awards and competitions in art and news photography.

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